Clearly I've been spending a lot of time thinking about what makes good writing- I spent a while picking up random books about history, politics, fiction and anthropology in the library to try and identify what makes for interesting reading, regardless of the topic.
The most obvious element seems to be having something honestly interesting to say- whether its connecting different schools of thoughts, facts, interviews and sources, or coming up with a new argument or spin for an already established event.
Clarity and a strong voice is important as discussed previously- as is building an argument. The pace of writing is important- you have to set the context, and slowly give the reader new information. You can't drag it out too long without saying something new, or dump too much information on the reader at the same time.
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