Sunday, July 17, 2011

Sales

I've been reading about marketing, and thinking about the people I've truly enjoyed buying things from.
To get people to part with their money, and do it regularly, you have to truly believe you're selling a good product. Integrity shows.
You need to do your homework, know as much as possible about the product, be able to field questions.
You have to convince the buyer you have their best interest, and they will honestly profit from buying the product.
Also, they have to like you. Be honest, admit the drawbacks, nothing's perfect. Tell them the shortcomings and what you're doi]ho improve, admit when you don't know something. Keep in touch with them, develop a relationship.
Listen to what they're saying and how you can best help them.
The marketing head of a wealth management copmany recently told me (and this is advice worth following) that your loyalty should lie with your clients first, and then your company. If a product isn't worth buying, don't sell it.The relationships you develop should last a lifetime- no matter where you work or live.

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