Any Sort of Writing

Whether you're writing for a journal, newspaper or yourself, you have to work your work interesting.
Of course the content has to be valid and appropriate, but your writing style is every bit as important.
Your work is interesting if you're interested- and it shows.
Even in academic writing, it's always a better read if bits of yourself show through.
Your reader is human, why shouldn't your writing be?
A catchy title, unexpected sentences, pictures and good formatting helps.
You can put a spin on anything.
Keep them wanting more, anticipating what's next. Reel them in, surprise them , be punchy.
Don't be afraid to be different, they need to remember your work.